The Alluring Beauty of La Morra, Italy (Things to Do + Guide)

Narrow cobblestone streets, legendary wine, and sweeping views of vineyards tumbling over the Italian countryside are just a few things you’ll find when visiting La Morra, Italy.

What you generally won’t find, though? Crowds.

Nestled in the Langhe wine region of Piedmont, La Morra’s neighbors include incredible towns like Alba (home of the legendary White Truffle Fair) and Barolo (like the wine).

While not as well-known as some of its neighbors, La Morra enchanted us immediately, and we think it’s absolutely worth a visit.

view of la morra italy from outside of town as seen standing amongst vineyards of langhe region

For us, La Morra also called for a different reason.

Some of Jeremy’s ancestors once made their way to the US from this gorgeous corner of the world, and we delighted in walking the street that was once home to their bakery and seeking out some of their names in the local cemetery.

You certainly don’t need a family connection, though, to appreciate the many charms of La Morra.

Here are the best things to do in La Morra–they don’t take long–along with a few tips on what else to see when visiting the dreamy Langhe region.

kate storm and jeremy storm taking a selfie on the giant red bench in la morra langhe piedmont italy

The Best Things to Do in La Morra, Italy

Admire views from La Morra’s belvederes.

On any list of things to do in La Morra, admiring the views from the town simply has to be at the top.

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As a hilltop village with sweeping views of a UNESCO-recognized wine region, the views are truly incredible.

The Belvedere di La Morra on the edge of Piazza Castello is home to one of my favorite panoramic views in Italy! We didn’t have the clearest day to experience it, but it still blew us away.

Don’t miss the view from the Belvedere di Piazza Martiri, either.

view of langhe italy landscape from the belvedere di la morra showing vineyards and country homes

… and if you can, from the Torre Campanaria di La Morra.

Built in the early 1700s to replace an earlier tower, the Torre Campanaria di La Morra is located right on Piazza Castello, so you’re bound to see the exterior when visiting the Belvedere di La Morra!

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If the tower is open during your visit, though, reviews suggest it’s well worth the short climb to the top.

It was closed when we visited, but we hope to climb it next time!

(You also might notice that there’s no castello at Piazza Castello. The Torre Campanaria, though, is located on the site of the former fortress.)

view of torre campanaria in piazza castello la morra italy

Indulge in Piemontese food and wine.

The Piedmont region in general is famous for its food, and is arguably one of the absolute best food regions in Italy!

Add in the fact that the Langhe region is famous for its wine, and it’s safe to say that eating and drinking your way through La Morra’s restaurants and wine bars is one of the best things to do in town.

Of course, with only about 2700 residents to speak of, there are only so many places to eat in La Morra.

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For an unforgettable meal, Osteria Arborina and Coltivare are both splurge-worthy, Michelin-recognized spots.

Looking for something more casual? Osteria Veglio is recognized as a Bib Gourmand restaurant (Michelin’s “good value” label, which has never led us astray).

Osteria More e Macine is another popular option in the center of town!

Just looking for a glass of wine with perhaps a meat and cheese plate on the side? Vineria Sociale is a great option.

photo of cheese and cured meat plate from above with bread and herbs, served with barolo wine at a wine bar in piedmont italy

Go truffle hunting!

Want to discover one of Langhe’s most iconic foods at its source… and hang out with some very lovable and hard-working dogs while you do?

If so, consider adding a truffle-hunting experience to your list of things to do in La Morra!

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This region is known for both black truffles and the prized white truffle, which is only harvested from October 1 to January 31. Truffle hunting is a strictly seasonal activity, though different varieties have different harvest times.

You can check the legally enforced truffle harvest calendar (because yes, such a thing exists!) here.

If truffle hunting coincides with your visit to La Morra and you’d like to try it, truffle hunting will no doubt be one of your most memorable experiences in the Langhe region!

Book your truffle hunting experience in La Morra today!

yellow dog in a red harness digging for a truffle in piedmont italy

Duck inside La Morra’s beautiful churches.

It wouldn’t be a trip to a small town in Italy (or a big city in Italy, for that matter) without ducking into a few gorgeous churches!

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The Church of San Martino, the Church of San Rocco, and the Church of San Sebastiano are all worth a quick look when visiting La Morra.

In such a small town, there are no lines or tickets to be concerned with: you can simply walk in and respectfully enjoy the art.

We had the gorgeous, 17th-century Church of San Martino completely to ourselves when we visited!

interior of the church of san martino, one of the best things to see in la morra italy

Visit one of the most unique chapels in Italy.

Italy is full of stunning chapels, but there’s not another one in the country quite like the Cappella delle Brunate!

Also called the Barolo Chapel, this building isn’t technically a church (it was never consecrated), but it has found new life as an incredible art project.

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It’s incredibly eye-catching, and well worth the short detour from the center of La Morra!

The interior is currently closed, with hopes to reopen in the fall of 2026. You can check the chapel’s website for updates. In the meantime, you can still admire the vibrant exterior.

It’s about a 6-minute drive here from La Morra, or a 30-minute walk alongside a country road flanked by stunning vineyards.

The walk is entirely downhill and in the sun, though, so be sure you’re committed to the climb back up before starting!

kate storm jeremy storm and ranger storm in front of cappella delle brunate in la morra langhe italy
Many thanks to the kind stranger who offered to snap this for us!

Admire views of La Morra from outside of town.

Like so many hilltop towns in Italy, no trip to La Morra is fully complete without stopping to appreciate what the town looks like from afar.

You can find one of the best views of La Morra marked on Google Maps as “Punta Panoramica | Borgata Croera”, which you’ll pass both on your way to and from the Cappella delle Brunate.

The view is gorgeous and worth going out a bit out of your way for, whether you’re traveling by car or on foot!

jeremy storm overlooking vineyards of langhe piedmont and the village of la morra italy

Zip around stunning landscapes on a Vespa.

Want to appreciate the incredible Langhe landscape with your own set of wheels?

If so, consider taking a Vespa tour that includes visiting La Morra!

Vespa tours through the Italian countryside are a phenomenal way to get a whole new perspective on the landscape, and it’s hard to imagine a better way to experience the winding roads of the Langhe region.

Book your Vespa tour that visits La Morra today!

view of vineyards of the langhe region piedmont as seen from a country road near la morra

Enjoy views with a dash of whimsy from a gigantic bench.

Literally marked on Google Maps as “Panchina Gigante Rossa”, this roadside attraction is exactly what it sounds like: an enormous, bright red bench set up to capture photos outside of La Morra.

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Honestly, I was expecting a bit of a better view, but that’s less because this view isn’t worthy (it’s gorgeous), but because we had already been spoiled by even better views from La Morra’s town center!

It’s a quick, fun, roadside stop, though, with easy parking. If you’re already in the area, it’s worth a quick visit!

kate storm and ranger storm standing on the giant red bench that is a roadside attraction in la morra langhe piedmont

Getting Around When Visiting La Morra

The center of La Morra is quite small and extremely walkable, but getting to and from La Morra is a different matter (and as lovely as La Morra is, it’s likely not the only place you plan to visit in the region).

Here’s how we recommend getting around when visiting Langhe:

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By Car

The absolute best way to visit La Morra is as part of a road trip, which is how we visited!

If you need to rent a car for your visit, we recommend renting a small car in Italy through Discover Cars, which will allow you to compare prices and inclusions of multiple companies at the same time and choose the best car for you from there.

small street in la morra italy with a single small car driving down it

We’ve rented a car in Italy more times than we can count, and we’ve used a different rental car company almost every time, ranging from local outfits to giant international carriers.

In other words, we have no brand loyalty at all when it comes to renting a car in Italy!

Rental car prices vary dramatically depending on the time of year, car availability, and rental inclusions, and you’ll want to make sure you arrange for the best combination of price and inclusions before arriving to start your Langhe road trip.

Check quotes and shop rental cars for your trip to La Morra today!

red tractor on a narrow road near la morra italy in langhe region
There’s not much traffic to speak of out here, though you might occasionally share the road with a tractor!

By Bus

You can technically visit by bus, but schedules are very limited and not easy to find online.

I recommend consulting with your hotel or host if you want to pull off a visit by bus!

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Where We Stayed When Visiting La Morra

We visited La Morra from our base at Agriturismo da Mamma, outside of Alba.

The most important thing I can tell you about our experience at Agriturismo da Mamma is that after enjoying literally hundreds of breakfasts in Italy, this one was the best.

Hands down, the absolute best.

The agriturismo is worth booking for the breakfast alone. I’m still dreaming of their peaches topped with homemade hazelnut spread!

breakfast spread at a hotel in alba italy piedmont
I so wish I had a better photo of this breakfast spread, but I was too busy devouring it!

The room itself was less memorable–nothing wrong with it, simply a standard hotel room–but the setting amongst vineyards and orchards was idyllic.

Agriturismo da Mamma is about a 20-minute drive from La Morra, and just over a 10-minute drive from Alba.

If you’d rather stay in La Morra itself, Casa Andrea gets excellent reviews and offers not only included breakfast and a (seasonal) swimming pool, but the dual attraction of free on-site parking and a location that’s a short walk from the best things to do in La Morra.

Check rates & book your stay in the Langhe region today!

beautiful small cobblestone street in la morra italy with a yellow building prominent in the image

How Long to Spend in La Morra, Italy

While the Langhe region itself can easily occupy your time for several days to a week (or longer, if you’re a true wine aficionado), La Morra itself is quite small!

You can experience the best of La Morra’s viewpoints and churches in an afternoon.

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If you’d like to add on a Vespa experience or have time to savor a couple of meals, you can easily base yourself here for a couple of days!

That’s especially true if you intend to also visit other towns like nearby Barolo from the same base.

Barolo is about a 10-minute drive from La Morra.

kate storm and ranger storm on a small street in barolo italy
Barolo is definitely worth a visit!

Read More About Visiting Italy

If you found this guide to La Morra helpful and are excited to keep researching your trip to Italy, we’d love to help!

You can browse our nearly 150 Italy blog posts here, or you might like to check out these guides:

4 photos of la morra italy: cappelle delle brunate, town from afar vineyards, meat and cheese plate. black text on a white background reads "la morra a northern italy hidden gem"
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